The changing demography of the US population will provide unique opportunities and challenges over the next decades. Ten thousand people each day are turning 65 years of age and will continue for the next eighteen years. This age wave is that of the Baby Boomers. Baby Boomers redefined each stage of life as they have experienced it, modifying fashion design and hair length as well as key societal institutions. They questioned the underlying values and attitudes of society. They influenced education, music, race relations, sex roles, and child rearing. They are about to change what we know about old age as well.